SEO Services
Why SEO Still Rules — and Why You Need It
Google processes 3.5 billion+ searches every day. An ever-evolving algorithm decides who shows up first, who hides on page two, and who never gets seen at all.
- 45% of users click one of the top three results.
- 20% choose the next cluster.
- 12% skim the rest of page 1.
If your site isn’t built for Google’s rules, it’s invisible to almost half the internet.
What We Do
Search Engine Optimisation (SEO) is more than sprinkling keywords around:
Technical Tune-Up – lightning-fast code, schema markup, flawless mobile UX.
- Content Engineering – pages that answer search intent and convert visitors.
- Authority Building – high-quality external links that boost trust and rankings.
- Continuous Calibration – we track every algorithm update and adjust in real time.
Result: your site climbs steadily—then stays—at the top.
We help these companies below consistently rank ahead of their competitors in Google for their important products and services.
Higher Google Search Results
Over a 4-year collaboration, we helped EMIER achieve first-page Google rankings for highly competitive keywords including “second hand designer bags” (English), as well as “used bags” and “consignment” (Chinese).
As a result, EMIER now receives over 20,000 organic visitors per month, significantly boosting brand visibility and qualified traffic without paid advertising.
Strengthen Your Competitive Position
Ranking on the first page for key keywords boosts brand competitiveness significantly. For e-commerce businesses, greater visibility drives higher click-through rates and stronger conversions—making SEO a strategic necessity. For example, helping Lavistone rank for “kitchen benchtops” greatly improved their visibility and brand authority in a highly competitive market.
SEO Drives More Sales Opportunities
SEO optimizes your website pages by making keywords more aligned with the actual content you intend to promote. This increases relevance in search results, attracting more accurate and qualified traffic to your site. As a result, users are more likely to engage, stay on the page longer, explore more content, and ultimately convert—creating more meaningful sales opportunities and long-term customer relationships.
Smart Brands Choose SEO for Cost-Effective Growth
Search Engine Optimization is the most affordable and long-term benefit compared to all other marketing investments. Google natural search results are the best representation of brand value, and the same investment in advertising is almost double the ROI.
Google Organic Search Traffic Is Mainstream
Natural search is the absolute main source of website traffic and is an important part of the worldwide buyer channel. Quality Google natural search sources users and ultimately allows them to complete conversions and interact with your website.
We value Google SEO strategy above all else
Optimised Website Copy – Tailored SEO Strategy
We see each client as a unique business—with distinct industry characteristics and regional market dynamics. Likewise, every keyword has its own identity, defined by factors such as search volume, competition level, and user intent.
That’s why we don’t believe in one-size-fits-all SEO. We apply a proven methodology to research, prioritise, and execute SEO strategies tailored to your goals.
Our approach includes:
Conducting a deep analysis of your business model and industry
Filtering and prioritising target keywords based on relevance and performance potential
Collaboratively building a keyword list based on your input and our data-backed recommendations
Continuously adjusting strategies based on Google Index changes and ranking data
Providing regular reporting and review meetings to keep you informed of progress and results
Fully transparent SEO services workflow without implication
We provide an initial report in the first week of the project where you can see the keyword search volume, your ranking status and that of your competitors. You can verify the keyword search volume and ranking and change the keywords you consider more important. In each monthly report, we provide you with changes in your rankings and those of your competitors, and more importantly, we provide you with unmodified GA4 (Google Analytics Platform 4) reports that provide full transparency of your website traffic and traffic sources. That is, you are transparent from the strategy analysis, SEO initialization report to the monthly summary report already Google Analytics report, full transparency is our purpose for your SEO optimization, no hidden ingredients.
(On the left side is the case of UGGOUTLET, you can check the search ranking of “ugg outlet” and other related keywords, and see that our users are always on the first page of Google search results, and of course the Google map ranking of their stores)
Every month, each iteration is optimized beyond our previous version
Google’s algorithm for organic search is constantly evolving. Ranking results are the outcome of a complex, system-wide comparison—not just of your site, but of all competitors targeting the same keywords.
During the SEO process, fluctuations in rankings are expected. Your website’s position may shift due to algorithm updates or increased competition, especially as we target a broader set of keywords and expand keyword coverage.
At Kongfuseo, we take a proactive, data-driven approach to managing these challenges. We continuously explore and adopt the latest SEO tools and technologies to enhance our analytical capabilities and response time. Our team closely monitors keyword performance, promptly identifies ranking drops, and takes corrective actions before they impact your overall traffic or conversion goals.
Our commitment is not only to improve rankings—but to sustain them in a constantly shifting digital environment.
SEO on-page optimization
On-Site SEO: Fixing What Google Sees First
We use industry-leading tools to identify technical and content-related issues across your website. Backed by years of hands-on experience, our team can quickly diagnose and address on-page problems that may be holding your site back.
Our on-site optimisation includes:
- Meta tag improvement
- H1/H2/H3 heading structure optimisation
- Meta description rewriting
- Structured data/schema markup
- Content and image optimisation
Off-Site SEO: Building Authority Beyond Your Website
Off-site optimisation involves building trust and authority for your domain through high-quality external signals. This includes:
- Publishing editorial content and advertorials
- Earning backlinks from reputable websites
- Brand exposure via media coverage and social media campaigns
- Ongoing brand management to build search credibility
By increasing your site’s Domain Rating (DR) through strategic outreach and digital PR, we accelerate your keyword ranking growth and improve overall conversion potential.
SEO Reports and Google Analytics GA4 Reports
We provide comprehensive reports that cover:
- Keyword ranking movements
- Competitor performance and changes
- Website traffic trends and traffic sources
- Detailed Google Analytics insights
Our reporting framework ensures you can clearly see whether your traffic is growing, where your visitors are coming from, and how your site is performing compared to competitors.
These insights give you full visibility into your SEO investment—so you can confidently evaluate whether your spend is driving real, measurable results.
SEO external links and Advertorial
Off-site optimisation is a strategic mix of actions designed to strengthen your website’s authority and search engine trust. This includes:
- Building high-quality external backlinks
- Expanding brand exposure across digital channels
- Executing brand reputation and media management
We help increase your website’s Domain Rating (DR) by publishing editorial content, news articles, and leveraging social media marketing. These efforts not only boost your visibility across the web, but also accelerate Google ranking improvements and conversion growth—bringing long-term value to your business.
When choosing a company to start SEO services you must examine the company's cooperation case
Our proven track record in Melbourne and international SEO markets speaks for itself. We’ve delivered measurable results for businesses across industries, earning long-term trust through consistent performance.
We’re so confident in our expertise that we don’t require any long-term contracts. You stay with us because of results—not obligations.
Our pricing is competitive and transparent, reflecting the high-quality, ROI-focused service we provide. With Kongfuseo, you get world-class SEO, tailored to your business goals, backed by a Melbourne-based team you can rely on.
Focus on keyword justification and optimization process compliance after starting an SEO project
Optimised Version – Choosing the Right Keywords, Following Best-Practice SEO, and Transparent Reporting
1. Start with keywords that matter.
Before launching any Google SEO campaign, confirm that your target keywords have real search demand. Use tools like Google Ads Keyword Planner to verify search volume; if nobody searches for a term, it won’t drive traffic—or revenue.
2. Follow a continuous optimisation cycle.
Our Melbourne-based SEO team applies a proven loop of Analyse → Optimise → Evaluate, then repeats the process to keep refining results. We use strictly white-hat techniques, eliminating any tactics that could risk a Google penalty.
3. Insist on transparent reporting.
Every month you’ll receive:
- Keyword ranking reports showing position changes for all target phrases—and for your chosen competitors.
- Google Analytics insights that confirm traffic growth and verify the visits align with your keyword strategy.
With data-driven keyword selection, ethical optimisation, and clear reporting, you always know your SEO investment is working exactly as intended.
Achievement of SEO goals and our professional ethics
The SEO industry is crowded with agencies that make bold claims but deliver little real impact. At Kongfuseo, we take a different approach.
We follow Google’s official SEO guidelines—no shortcuts, no black-hat tactics. Our work is rooted in professional ethics, transparency, and long-term value.
We tailor keyword strategies to your business goals, whether the keywords are highly competitive or niche. Our focus is on extracting the maximum value from your keywords, aiming to place your site in the top position out of just ten spots on Google’s first page.
But rankings are only the beginning.
We ensure the traffic we bring is not just high in volume—but high in quality. Our goal is to drive users who are ready to engage, interact, and convert—so that SEO becomes not just a traffic tool, but a real growth engine for your business.
Answers to questions about Google SEO
What is Search Engine Optimisation?
Search Engine Optimization is a technical technique by which a website can rank on the first page of the natural search results of Google and other search tools. SEO is divided into two parts: onsite optimization and offsite optimization. We continuously improve the ranking of our website in Google by optimizing the onsite pages and building high quality offsite links. We keep up with Google’s search engine algorithm updates and adhere to the strictest search engine optimization process to serve you. Over the past 10 years, we have provided quality SEO services to local and multinational companies in Australia, USA, Europe and China. Our clients include international companies such as Eurail, ATOP, ZOI Education, SAS Signage, and Panda Hotpot Overseas Affiliates. These companies have also gained more effective website visits and more revenue from sales through our SEO services. Please visit our blog to learn more about Google SEO services.
How to choose your search engine optimisation company?
Before choosing an SEO provider, start by looking at their own rankings. A company that promises top results should appear on the first page for key industry terms. For example, search phrases like “Google SEO”, “Google ranking optimisation”, or “Chinese SEO”—and see where Kongfuseo stands.
But rankings alone aren’t enough.
Also consider the company’s client portfolio and geographic reach. Our SEO expertise spans Europe, the United States, China, and Australia, with proven results across multiple industries and languages.
We don’t just talk about ranking—we rank ourselves, and we help clients win in competitive markets globally.
How to determine search engine optimisation results?
To effectively evaluate the success of an SEO campaign, we focus on three key benchmarks:
- Start with high-search-volume keywords.
These form the foundation of the optimisation strategy and serve as a reference point for measuring long-term performance. - Ensure on-page optimisation is progressing.
This includes the gradual implementation of essential SEO elements such as meta tags, structured headings, content relevance, and internal linking. - Track ranking performance within 90 days.
Ideally, a portion of your target keywords should begin appearing on Google’s first page within the first 90 days, indicating that the strategy is on track.
How do I choose SEO keywords (or keyphrases)?
Most visitors find your business by searching Google with keywords—so choosing the right keywords is absolutely essential.
Whether your website promotes services or products, your content should guide your keyword strategy. It all starts with asking: What is this page really about? Let your content define the keywords, not the other way around.
Every website has a few core keywords—for example, “hot pot” is a key term for Panda Hotpot, a long-time client of Kongfuseo for nearly five years. We typically identify a primary keyword that reflects your core offering, and a related variation or extension to help expand your reach.
At Kongfuseo, we use advanced analysis tools to validate keyword opportunities, but we always value your input. You know your business best, and your insights ensure that our recommendations are relevant and strategic.
If a keyword doesn’t match any current page on your site, we may recommend creating a new page tailored to that search intent—ensuring your site structure supports your SEO goals.